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Product Description |
Purisma Customer Registry ensures reliable and complete customer identities -- regardless of the enterprise’s corporate structure, hierarchies or locations. Built for deciphering complex relationships, it unobtrusively connects into enterprise-wide systems, databases and even external data sources to discover relationships between account records or contacts. Only Purisma provides the four required capabilities of a CIM solution: recognize the customer data to be correlated, relate to customer hierarchies and contacts, reference external and other crucial customer information and reconcile the exceptions and unmatched data. |
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White Paper
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A Practical Guide to Customer Data Integration
Companies are turning to Customer Data Integration (CDI) technology to leverage their enterprise-wide customer information and fully reap the rewards from these customer centric business initiatives.
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Purisma Customer Registry -- A Technical Review
The Purisma Customer Registry delivers reliable and complete customer identities -- regardless of the customer’s corporate structure, hierarchies or locations. Built for deciphering complex relationships, it unobtrusively connects into enterprise-wide systems, databases and even external data sources to discover relationships between account records or contacts.
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Top Ten Secrets for Successful Customer Data Integration
One of the most significant challenges facing CIOs today is the integration of enterprise-wide customer data to support business initiatives such as customer profitability analysis, quote-to-cash process integration, or “single view of the customer” projects. The secret to success is obtaining reliable customer identities to drive integration of customer information regardless of where that data resides.
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